(Web design) Common E-commerce Mistakes that must be Avoided!
No commentsBy James Elliott
There are many excellent e-commerce sites, but very few are successful. The main reason behind this fact is committing some very common mistakes which have a negative effect on sales and customer satisfaction levels. As the customers have unlimited options for shopping online, they will take their business elsewhere if your site gives them problems. Therefore avoid the following mistakes.
Bad Design
A good website design is the gateway to success in the highly competitive online business. Your online business is mostly judged on the basis of the designing theme and overall look of your e-commerce site. Hence, you should go for a professionally designed e-commerce site. Dont forget to ask your USA or UK based web design agency to incorporate latest technologies in the web site.
Lack of usability
A website without usability is like a town without directions. If your site is not reflecting your business, it is simply useless to the audience. Suppose if you are offering financial services, your website must have content related to latest financial issues, your experience and the services.
Barriers in shopping
People shop online because of the ease of shopping. Any minor problem faced by the buyer while shopping would make them leave the site within a matter of few seconds. Try to keep the price tag and description about the products very accurate and up-to-date.
unsatisfactory customer service
If the customers are not treated properly, they would start looking for the same product at some other site. Poor customer services mean not answering e-mails, not responding to queries, delay in delivering the products or delivering the wrong goods.
Poor search options
It is important for a customer to narrow down their options while browsing for products. It helps them to find the products of their expectations in less time. Hence, even though you are selling good quality products, there must be the option for your customers to filter their searches and remove irrelevant products.
Hidden checkout button
By hiding the checkout button you simply cant compel your buyers to buy products or services from your site. At times, after adding a product to the shopping cart it becomes difficult to search the checkout button. Ideally, any good e-commerce site should have a visible checkout button on every page.
Unnecessary inquiry
It is necessary to ask the customers to ask for some details during the registration process. But giving away too many details is something that most of the customers dont prefer. Stick to just necessary details to complete the purchase. Name of the customer, delivery address, contact number, and card details are all you need.
Displaying out of stock products
When an item is out of stock, it is essential to remove the product from the search result pages. You dont want your customers to be disappointed at the end of their shopping to find that the product that they wish to buy is out of stock.
If you are planning to have your own e-commerce site to expand your customer base, approach a reliable and affordable web design companies in the UK, the USA or India. Go for a reputed web and graphic design company which have both the experience and infrastructure to provide you with quality e-commerce solutions.
James Elliott is an expert website designer who works for web design agency UK. His articles on trend of affordable web design UK have been appreciated a lot.
Locate A Web Developer For Your Website Needs
Free Web Traffic Statistics Software For Your Website
By Yean Shin Yong
Ever wondered how many people visited your website? Where your visitors come from?
All you need is a piece of web analytics software that tracks all your visitors
Google Analytics is a free service offered by Google to gather all your visitors’ data and statistics. Google Analytics is formerly known as Urchin, a web analytics company. Urchin was acquired by Google on 28 March 2005. 3 months later on 14 November 2005, Google released Google Analytics. Google Analytics is a free service offered by Google. Unlike traditional web statistics services, Google Analytics main target users are marketer instead of webmasters.
Other than providing normal web statistics, such as number of visitors, number of page views, search engine referrals, browsers statistics etc, Google Analytics can be integrated with Google Adwords to track the conversion and statistic of each keyword, landing page conversion statistics, allow marketers to setup goals conversion as well. According to Google Analytics, Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download.
So how can you get a Analytics account? Simply search for Google Analytics in any search engine, follow the link and complete the sign up process. After you have your Analytics account, the next thing that you need to do is integrate Google Analytics Tracking Code (GATC) into your website to enable the tracking.
Firstly, login to your Analytics account and you need to create a website profile. A website profile allow you to track a website and create different vies of reporting data using filters. All you need to do is just put in your domain name information. Once you have created a profile, you will receive a code snippet. All you need to do is paste this code into all your web pages. Simply open all your web pages with notepad, locate the code of the closing of the html body and paste the whole chunk of code before closing of the html body. This completes the integration process. It may takes up to several hours of data collection before Google Analytics displays any visitors’ statistics for your website.
For Adwords advertisers, in order to link your Adwords account and Analytics account, there is a condition. Your Adwords account and your Analytics account login name has to be the same email address. If they are different, you cannot link them together.
To link you Adwords account with your Analytics account, simply login to your Google Adwords account, click the Analytics tab on top of your dashboard and follow the steps by steps wizard.
Google Analytics is a very powerful tools that every webmaster and online marketers should use.
WeSourze is a Online Marketing Consultancy, specializing in Search Engine Optimization and effective ROI Online Marketing for corporate. Find out how online marketing can skyrocket your company’s sales figure at with our online marketing specialist now
Monday, October 6th, 2008 at 10:55 pm and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
