Common E-commerce Mistakes that must be Avoided! (seo web design)
No commentsBy James Elliott
There are many excellent e-commerce sites, but very few are successful. The main reason behind this fact is committing some very common mistakes which have a negative effect on sales and customer satisfaction levels. As the customers have unlimited options for shopping online, they will take their business elsewhere if your site gives them problems. Therefore avoid the following mistakes.
Bad Design
A good website design is the gateway to success in the highly competitive online business. Your online business is mostly judged on the basis of the designing theme and overall look of your e-commerce site. Hence, you should go for a professionally designed e-commerce site. Dont forget to ask your USA or UK based web design agency to incorporate latest technologies in the web site.
Lack of usability
A website without usability is like a town without directions. If your site is not reflecting your business, it is simply useless to the audience. Suppose if you are offering financial services, your website must have content related to latest financial issues, your experience and the services.
Barriers in shopping
People shop online because of the ease of shopping. Any minor problem faced by the buyer while shopping would make them leave the site within a matter of few seconds. Try to keep the price tag and description about the products very accurate and up-to-date.
unsatisfactory customer service
If the customers are not treated properly, they would start looking for the same product at some other site. Poor customer services mean not answering e-mails, not responding to queries, delay in delivering the products or delivering the wrong goods.
Poor search options
It is important for a customer to narrow down their options while browsing for products. It helps them to find the products of their expectations in less time. Hence, even though you are selling good quality products, there must be the option for your customers to filter their searches and remove irrelevant products.
Hidden checkout button
By hiding the checkout button you simply cant compel your buyers to buy products or services from your site. At times, after adding a product to the shopping cart it becomes difficult to search the checkout button. Ideally, any good e-commerce site should have a visible checkout button on every page.
Unnecessary inquiry
It is necessary to ask the customers to ask for some details during the registration process. But giving away too many details is something that most of the customers dont prefer. Stick to just necessary details to complete the purchase. Name of the customer, delivery address, contact number, and card details are all you need.
Displaying out of stock products
When an item is out of stock, it is essential to remove the product from the search result pages. You dont want your customers to be disappointed at the end of their shopping to find that the product that they wish to buy is out of stock.
If you are planning to have your own e-commerce site to expand your customer base, approach a reliable and affordable web design companies in the UK, the USA or India. Go for a reputed web and graphic design company which have both the experience and infrastructure to provide you with quality e-commerce solutions.
James Elliott is an expert website designer who works for web design agency UK. His articles on trend of affordable web design UK have been appreciated a lot.
The Difference Between Web Design and Web Development
By Musa Aykac
When you think about the difference between web design and web development you can compare it to the difference between architecture and construction. One deals with the appearance inclusive of the layout, colors, interaction between links etc related to a website or application while the other deals with the implementation or the “how” part of the process. This includes method of implementation and programming of the website or software.
When designing a website the designer must be very imaginative and creative. In addition it is necessary that the designer contact the client and fully understand what is required; the priorities and requirements. This will enable the designer to create a suitable design for the requirements. Colors also needs to be taken into careful consideration and also the appearance as it relates to the client’s marketing needs and wishes they may have..
Consider web designing for the Coca Cola Company as an example. The designer would need to consider the color and as we all know the most dominant color of Coca Cola is red. So it would not be wise for the designer to hint at the company to put another color as the more dominant one when designing their web site. Also the company’s lively and young image suggests a design that will closely match a youthful and vibrant look. This can be accomplished by adding videos, texts that has stars coming out from them and any additional graphic that will create a spark in a younger crowd.
Web development on the other hand involves implementing the design from the website design model.
The developers may need to perform a feasibility study with the designers in the initial phases of the website development. Sometimes the expectation of the designers is very high and often exceeds the limits of the technology available to the developers. Thus the developers may need to find the best way they can develop the website without interfering too much with the look and feel of the product.
As with our Coca Cola example; once the company accepts the design presented to them the designers will then present the model to the developers. The developers in turn will analyze the model and decide what is possible and what needs to be reconsidered or altered. Then an actual technical solution that best suits the design will be implemented. It is not necessary that the developers know why certain colors are preferred; they just need to follow the design specifications. However, the developer may call a meeting with the company and the designers to inform them about anything that is beyond the scope of their technology and decide on a more suitable way of developing their website.
To ensure quality work which is expected by all clients it is essential for web designers and web developers to work together. It is important to note though that both of them have different parts to play in the overall development of the website; one is focused on the appearance and the other on the foundation just like architect with its constructors.
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Monday, September 29th, 2008 at 6:20 pm and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
