The Characteristics Of A Well Designed Website (professional web design)
No commentsBy Peter Brittain
If you want to convert your hit products and services into well-paying online clients, you need to present a well designed Website that not only attracts new visitors, but also keeps them excited enough to remain within the various pages of your Website for a long time. However, there are some characteristics that should be embedded in your Website, if you want your visitors to stay glued to your Website.
Once your Search Engine Optimization SEO experts have swung into action and ensured that your Website name figures in the top list of any engine search, then the next difficult process is to keep your visitors interested enough, to surf your Website and also provide business to you. A well-designed Website should start off with an attractive home page that looks exciting and enticing without looking crass or too cluttered. Stick within the parameters of your business format in your home page. Offer precise menus and sub-menus to your visitors to make your Website easily navigable. Use colors and graphics that are easy on the eyes and do not strain your Website speed. Try to get into the skin of your target audience, in order to understand their needs. This will enable you to offer a better-designed Website.
While graphics, animations and sound might be required to enhance your Website, it is also essential to present high-quality content that can be easily read by your visitors. Do not use fancy fonts for your key content. An easy-to-read font should be used to display concise content that should be totally relevant to your Website. A white background with simple black fonts will work best in any resolution. If you are displaying blogs on your Website, then dedicate a specific corner of your Website only for blogs. Do not try to provide fancy background designs, while displaying your content, since it might dilute and confuse the quality of your content.
Your Website should also offer fast navigation, so that your visitors can quickly navigate between various menus. If you are offering various products in your Website, then add an image of your product along with a brief explanation of the various features of that product. Use Alt-tags to insert a short description in all your images. This will help during the SEO process as well as provide some relief to those visitors, who may not be able to view the image due to any reason. If your Website demands animated images, then do provide them to make an impressive impression, but try out various resolutions to achieve the right balance of visual attraction without any loss of speed.
Assume that a lot of your visitors might not be Internet savvy. Keep all navigation menus simple to understand and provide high quality links that are active at all times. Remove outdated images and content from your Website at regular intervals and add the latest information to your Website to keep it fresh and interesting. Test your Website on a daily basis, since adding and deleting data and images from it might sometimes result in unforeseen errors.
Thus, a well designed website should be functional, yet fun and simple, yet eye-catching. It should be constructed after a thorough study of the target and should encourage the visitors to linger on. The above characteristics are absolutely necessary, if you want your visitors to get so impressed that they visit your Website time-after-time.
Peter is a director of northland digital agency which owns web design company slinky web design, and writes earth movin media, a web design blog.
The Benefits Of Good Design On The Web
By Peter Brittain
A good Web design should form an important component of your overall marketing campaign. Instead of just designing a Website only according to your point of view, make sure that you only have your visitors interest in mind. Ultimately their satisfaction will translate into benefits for all involved.
For your Website to impress visitors, you first need to make sure that your home page design is eye-catching and appealing enough for visitors to enter and stay hooked. The right combination of suitable background colors, graphics, and mentally invigorating text should impress your visitors to linger on and check the various features of your Website. While designing such a Website would require great effort in the form of constructing, coding and testing your Website repeatedly in order to optimize the look and speed of your Website, this benefit will ultimately filter down to your visitors who will now have a chance to enjoy the pleasant experience of visiting a well-designed and executed idea. A badly designed Website will only result in your visitors running away and this in turn will result in adverse publicity for your site and your skills. A thorough research of your target audience is therefore necessary before you sit down to actually put your thoughts in action. Still, you should always assume that experts as well as novices might access your site and you base Website design and execution on these assumptions.
As a Web designer, you should have the best interests of diverse visitors at heart. You should realize the fact that visitors might try to enter your Website using different hardware and software combinations. Some of your visitors might have older PCs connected to slower Internet connections or they could be using different browsers or operating systems. You should make sure that your Website supports all browsers, screen resolutions, and Internet connections. Your Website should thus maintain a high speed while accessed by your visitors.
Your visitors will reap the benefits of a well-designed Website. They get access to a site that not only looks good but also works beyond their expectations. Visitors should be able to navigate easily through the web pages, to get a chance to lay their hands on high-quality content that could help solve their problems or just increase their level of knowledge. You can be sure that when visitors love your Website, then the benefits will then filter down to you. Your visitors will soon transform into paying clients. They will also refer your Website to their near-and-dear ones, colleagues, and friends. This, in turn, will generate additional traffic towards your site, which could result in increased sales and profits. By ensuring that you have taken the needs of your varied visitors into consideration and devised your Website to address those needs, then your visitors too will reciprocate by providing you with additional traffic and sales.
Thus you should ensure that your Website is not only well-designed but also out-performs any expectations that your visitors might have had. By making sure that your visitors benefit, you can also be assured that they will pass on the benefits, back to you in the due course of time.
Peter is a perth web designer who owns website design company slinky who specialise in great web page design.
Locate A Web Developer For Your Website Needs
Thursday, August 14th, 2008 at 6:10 pm and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
