The (web developer) Building Of Web Design In Essex
No commentsBy Catherine Harvey
The part of the market that is called web design has grown considerably over the past few years and many new businesses have entered the market along with some very big businesses.
Some of these businesses dealing in web design in Essex and offer specific services that include redesigning and changing a companies existing website as well as giving tips and advice on how to improve their website for the future.
The designing of a website includes placing text and images in the correct place as well making the website look more appealing and recoding it. The market has grown because the internet has become a much more important part of people’s lives and places certain influences on different people. More and more businesses are creating websites on the internet to advertise their products better and reach more people around the world. This means that website design companies are getting busier and busier as many businesses are looking to them to improve their website to allow more people to visit and recognise them.
Companies that deal with web design in Essex are all competing with each other as well as competing with rival companies based around the world. There is also a hidden side to most website design companies as they also offer search engine optimisation services. This coincides with the design process of a website as most companies improve the look and accessibility of a website and then improve its search engine result with a variety of keywords. This is because many different key words will bring up all the different websites of companies. This is where most search engine optimisation and website design companies will help improve the position of the website by using many different key words.
Most of the big website design companies are based in the capital London as this is where they will get most recognition for their services and will receive more business easier. Nevertheless, this does not stop the smaller businesses from other parts of the UK, for example web design in Essex, and in some cases they receive more clients due to a very good website themselves and good advertising.
It also depends on the quality of work that the business does for their clients as a poor job to the client’s website will put them off that website design company in the future. This means that it is not necessarily the reputation that earns the business clients but the quality of time and effort that they put into the work.
Most of the website design companies have portfolios set up on their own website allowing potential customers to be able to view the quality of work they have done in the past for other clients and this allows potential customers to judge whether or not they are good enough to do their website. It also allows them to judge what they have done to the website and whether it looks good or appealing. In addition, most of the companies set up downloadable packages on their websites that allow customers to set up their own websites based on the advice and tools that come in the package. These packages available are from the most popular requests of websites that they receive. An example of this would be a supermarkets website.
All of this in perspective, the website design market is growing everyday with the internet being more and more important in people’s lives and it is becoming very competitive with small businesses going against large corporations.
Design expert Catherine Harvey looks at how web design in Essex has taken off and is one of the key areas to visit if you need your website bringing up to date.
Questions To Answer Before Designing Your Website
By Peter Brittain
When you are designing a new website or re-designing your old one, it is imperative that you first have a clear mental picture of what you want from your site. Use the following questionnaire to make the process easy. It will save you a lot of trouble later on.
1. What type of a website do you want? - Your site can be a brochure site with a small introductory message about your company. Alternatively, it can be an entertainment site drawing visitors through entertainment still providing topic and company information, an E-commerce site selling stuff through affiliates, or a community site aimed at building a community.
2. What are the reasons for building a site? - Are you providing customer services, selling a product, providing general or product specific information, want to earn more money, mark your presence on the web, or any other reason?
3. What goals do you wish to achieve through your site? - You must take into consideration both your short-term and long-term goals. Define a measuring technique to determine the websites success rate.
4. What is the nature of your business? - Prepare a brief note on what ever your business offers by way of products or services, their distinctive features and what would be the areas that you would like to reach.
5. How will the site figure in your marketing plan? - Do you want the site to be informative, unusual, innovative, educational, supportive etc. and whether you have thought over design elements to support your vision while building the site. Do you stand in need of customized graphic support or you are able to supply all images and other inputs.
6. What e-commerce solution are you targeting?
It is necessary to establish the following:
Whether you want a non-interactive site where visitors are required to print out order forms, fill them and fax the order, or place an order over the phone.
A single page order form which sends orders via e-mail
Multi-page order forms that includes a shopping cart and allows visitors to select products as they look through your site, change orders if they want to and preview the order before submitting it online. Do customers communicate orders via email, or do they download through FTP.
A complete e-commerce solution with shopping cart and fully automated real time credit card processing that is linked to a backend database.
7. Do buying seasons affect sales? - This will let you understand if your site needs changes for the different seasons and what you will have to do to entice people to shop off-season.
8. How will you keep the website current? - The information on your site needs updating from time to time. You must decide in advance, who is going to create fresh content and update it. If you have an interactive site, then who is going to answer emails and phone calls.
9. Do you require domain registration? - Keeping your budget in view, you must determine your domain registration and web hosting service requirements including yearly maintenance.
Peter is a director of northland digital agency which owns web design company slinky web design, and writes earth movin media, a web design blog.
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Tuesday, August 12th, 2008 at 7:15 pm and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
