Web (professional web design) Design; Geographical or Demographical?
No commentsBy George G Barr
As we all know the World Wide Web is a massive structure containing billions of pages, even within minor categories the numbers we are talking about are quite astronomical. This results in the problem of obtaining exposure of our web pages. No matter how good we think our web site is, it is of little consequence if there is no audience. The aim of a good web designer is to reduce the competition for visitors to a manageable level. Two methods we can employ are to target an audience either geographically or demographically. In other words; targeting a local city or state rather than a specific set of criteria in the populace e.g. mothers, a professional body as the audience for your web site. This decision will obviously be largely influenced by the product(s) and/or service(s) being offered. So how do we decide if our design should be structured geographically or demographically?
The most important point that can be stressed here is the correct analysis of the customers wants and requirements. These two do not always converge, it is not uncommon for a customer to be under the misconception that as soon as they have a web site, they will have a massive increase in potential customers/clients or that they can bombard the web audience with technology and reap immediate benefits. Many will opt for a content managed system without knowing the implications of updating the site. These are just a couple of technical scenarios regarding the analysis; the actual business and marketing analysis have also to be considered. We have to assess the current business and projected business plans, and ask questions like who makes up the current customer/client base? What are the expectations of future customer/client base? What is the current product/service base and will they change? Only when we have a complete analysis can we determine if there is benefit in employing a geographical or demographical structure in the web design. The next question should be how do we structure a web design so?
The answer to the structural question lies in the content of the web site. The content has to reflect either a geographical or demographical flavour. The content text of your site is the major influence in all the major search engines and should be rich enough in content that both your visitors and the search engines will pay attention to the site. A word of caution, do not place all your emphasis on your key words, search engines will penalise the site for this. The actual visual effect of the web site is of no importance to the exposure of the site, it is the text within the site that is assessed. The point to remember is that the visual impact of the site will affect the customers/clients perception of the site, but exposure is mainly determined by the text. So how can we use the content to reflect the geographic or demographic structure? Firstly, if it is a geographic structure then the geographical area, e.g. Glasgow, Scotland should be built in to the keywords, taking appropriate action in the rest of your text. If possible build the geographical name in to your URL. However if it is a demographic structure you want then it becomes a lot more complicated. You will have to decide on a common language that is used by the demography, applying that in your keywords and the text within your site where ever appropriate. This is a lot more complicated as you will have variations in the language spoken by the same demographics in different areas, e.g. In psychology the term subconscious and unconscious are used in differing sub-disciplines, but they basically mean the same. Careful wording of your site may assist you in this, but alas you may with your customer/client have to make a decision. It is critical you get this right or any exposure that your site will have will end up being wasted as the targeted audience will not have the required access to your site. Think carefully at the planning stage and listen to your customer/client as they will know their market better than you. Your market is the web where theirs is their customers/clients.
In conclusion, the first step in any design process is to analysis the customers wants and requirements, this may take a little longer with some customers. Determine if a geographic or demographic structure is beneficial, it is quite possible that no ground can be gained by either of these, but in most cases one or both will most possibly be required. Obtain the commissioners agreement of the planned structure, not always as easy as it sounds as it is common place for a customer to think of something in retrospect, it is advisable to give them a little thinking time after they agree and recheck with them before you proceed. This may sound like wasting time, but any analyst/programmer with experience will tell you it is advisable and saves time, quicker than making changes. Then when your planning is finalized you are ready to start the actual design process.
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Failing Organisation Is Not Needs Poor Design-00-498
By Rakesh Raushan SEO
Web organisation crapper is a brawny artistic outlet and it inevitably brings with it the experience that comes with looking at your ended work and presenting it to others.
Yes, in a word, Web organisation is fun. But let’s face it: if you plan to make money soured of Web design, then it also becomes a business.
If Web organisation is your business, then you must make destined you are in the correct mindset and you use the correct impact when it comes to your work. You don’t poverty your designs to fail, but, unfortunately, there is a brawny chance that they will do exactly that. Lets verify a step back for a time and define what a imperfectness organisation is, and ground it fails.
Failing organisation is not needs poor design. This means that a “failing design” is not needs an grotesque Website. Rather, a imperfectness organisation is digit that fails to function properly for the site where it’s used. A organisation crapper be very beautiful, but be terrible for its purpose.
If your (or your client’s) content with a Website is to sell something or generate fervour over a limited idea or campaign, you’ll poverty to organisation accordingly. For a site same this, you don’t poverty to use a calm ocean picture as your header with deep ocean blues and blacks in your design. Sure, you may be able to make a very pretty organisation this way, but it’s a imperfectness organisation because it doesn’t supplement the site’s content or message.
The above warning is a large exaggeration, but it serves to show ground so many designs fail. The difficulty lies in the misconception of the impact of design.
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